Toni Beckham PR is the key to marketing. Organization: PR, et Cetera, Inc. Location: San Francisco, California Website: www.pretcetera.com

Biography:
Toni Beckham is president and CEO of PR, et Cetera, Inc. a full-service public relations and marketing communications firm she established in June 1999. In the company’s earliest days, Toni promoted events for friends and acquaintances without charge to familiarize the public with her work. One such promotion led to the acquisition of her first paying client, Tavis Smiley, author, civic activist, and then host of the widely popular one-hour nightly talk show on national cable station, Black Entertainment Television, “BET Tonight with Tavis Smiley.” PR, et Cetera has represented him on several occasions since.

The credibility and notoriety she derived from representing Smiley enabled Toni to transform her entrepreneurial dream into a successful company, whose services are highly sought-after by prominent and influential individuals and organizations throughout the San Francisco Bay Area and beyond. Included among her past and current clients are Black Jewels Ladies Golf Association Inc., CityFlight Media Network, Coach Ken Carter, Lorraine Hansberry Theatre, New Orleans Bill’s Creole Foods, Inc., the Museum of the African Diaspora (MoAD), Montalvo Arts Center, and “Gumbo for the Soul” Literacy Program.

Toni is recognized as one who contributes to and advocates for her community. She is a recipient of the Dr. Mary McLeod Bethune Community Service Award, presented to her by the National Council of Negro Women, Inc. in recognition and appreciation of her community volunteerism within the business environment; a certificate of recognition from California State Assemblyman Darrell Steinberg for outstanding contributions to business development and dedication to volunteerism; the KNTV NewsChannel 11 “Spirit of Excellence” Award in recognition of community service as a volunteer tutor; Diversity Spirit Achievement Award presented by Diversity Recruiters Network.org and City Career Fair Productions for leadership and active support of diversity in the community and workplace; and Ethnic Media Award presented by Bay Area Black United Fund, Inc. (BABUF) in recognition of excellence in Electronic Media promotion for its signature African American Health Summit and Expo, and educating the African American community about its health crisis and healthcare disparities.

Toni serves in an advisory capacity on the Board of Directors for Sisters Network, Inc., San Francisco Chapter – a non-profit African American resource and support organization that provides breast cancer sufferers, survivors and their families with group support, agency/medical referrals, joyful activities, encouragement, friendship and prayers.

Holding memberships in the Bay Area Black Journalist Association, Oakland Metropolitan Chamber of Commerce, San Jose/Silicon Valley NAACP, and Silicon Valley Black Chamber of Commerce, the Chicago native has resided in the San Francisco Bay Area for 31 years. “Toni” Giovanette Beckham has two adult daughters and one very lovely and bright 12-year-old granddaughter.

Availability:
Available to speak on marketing and public relations.